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What is a Content Audit?Ī content audit will ensure that you know exactly what content you have and what you don’t have, giving you the chance to fill any gaps in your messaging. Read on to learn why your organization needs a content audit, and get the checklists, templates, and guidelines you need to get started. Whether you’re launching a new website, rebranding your content, or simply taking a yearly look at updating what you have and determining what you need moving forward, it’s impossible to measure improvement if you don’t first establish clear baselines. Though many brands and marketers fail to do so, a content audit can make a huge difference in understanding your content, identifying potential gaps or weaknesses, and evolving your strategy. Do you manage content for your organization? If so, the time will come when you need to perform a content audit.
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